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Général Location, renamed GL Events, is a large agency established in 1978, which specializes in events management: its headquarters are based in Brignais, close to Lyon. The business organizes and manages events, exhibitions, and shows.

For the past 30 years GL Events has been developing its international market presence and today it operates in 19 countries. The company is creating a network of “premium” European destinations, including Barcelona, Brussels, Budapest, The Hague, Lyon, Nice, and Paris to ensure a competitive edge in the events market, which is becoming increasingly global, whilst further developing in France and overseas.

With a view to facilitating its internationalization, GL Events has adopted English names for its three departments, Live, Venues, and Exhibitions, positioning the company for large international calls-for-tender.

The Lyon-based company has indeed participated in some major projects such as the FIFA World Cup in South Africa and the Universal Exhibition in Shanghai in 2010. In addition, the group won the contract for the 2014 World Cup in Rio, as well as the 2016 Olympic Games, which will also take place in Brazil. The company announced annual sales of €824 million in 2012, an increase of 5.3%.

GL Events is arguably one of the leading companies in the events industry, both in the Lyon region and the whole of France.

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