Lyon and Aderly prospect in Australia
A delegation from Lyon travelled to Australia in mid-September on a new mission to prospect and promote the city’s assets.
Among the highlights during this trip, which namely aimed to build new relations between Lyon and Sydney, were the meetings organized between Aderly, investors and exporting companies, to present the advantages of setting up a business in the Lyon area. Discussions with Australian clusters also enabled sharing of experience.
In the area of tourism, the delegation took part in workshops in order to meet travel agents and organize seminars and individual appointments with the 20 largest tour operators in the Sydney and Melbourne areas, in partnership with Emirates.
On Monday 12 September, at a dinner presided by Mr. Christophe Lecourtier, French Ambassador to Australia, a gourmet meal prepared by chef Guy Lassausaie was served to 120 journalists, tour operators, investors and opinion leaders. This was an ideal opportunity to showcase Lyon’s excellence in gastronomy and highlight the future Cité de la Gastronomie project at Hôtel-Dieu.
Finally, over 70 lovers of Lyon came together in Sydney on Wednesday 14 September to officially launch the ONLYLYON Ambassadors network in Australia, led by Léo Denes, founder of Australiance and ONLYLYON correspondent in Sydney.