ADERLY: 40 YEARS OF START-UPS AND ECONOMIC TRANSFORMATIONS
On June 26, during a unique anniversary celebration, ADERLY looked back at its 40 years of history, from its founding in 1974 to the present time.
This event, which had a retro/futuristic theme, recalled all the great economic transformations of the past 40 years: from the fall of the Berlin Wall (1989), to the emergence of China on the international scene, together with the signing of the Kyoto Protocol, the construction of Europe, and, last but not least, the development of global metropolises: a relevant issue for the future of Lyon.
All these events, connected to the various actions carried out by Aderly, highlighted the importance of what the Agency does, which is to promote the local area and the economic attractiveness of the Lyon region to major international corporations.
The evening, led by Jacques de Chilly (Executive Director of Aderly) featured speeches by renowned guests such as Emmanuel Imberton (President of the Chamber of Commerce and Industry of Lyon), Gérard Collomb (Senator and Mayor of Lyon), Jean-François Carenco (Prefect of the Region), Michael Peters (Director of euronews) and Pierre Beccat (Director of IFPEN of Lyon). Each speaker explored a theme, paralleled by the pertinent economic analysis of the historian and journalist Alexandre Adler.
Thanks to collaboration with the archives of the Chamber of Commerce, during the cocktail party, the guests also enjoyed an exhibit on the strategic projects of Lyon during the 1970s (Part-Dieu, Eurexpo, Satolas Airport, etc.) as well as a retrospective of the various communication campaigns of Aderly in the past 40 years.
Furthermore, this evening highlighted the work of five students from two schools: Emile Cohl (drawing school) and EcohlCité (mural painting school): an 8-meter long fresco, depicting the vision of artists in Lyon in 2054.