<P>&nbsp;</P> <P align=justify>Lionel Flasseur, Director of the <A title="" href="https://www.aderly.com/only_lyon/index,p,204,EN.jsp" target=_blank>ONLYLYON</A> programme and Quentin Bardinet, Marketing Director for <A title="" href="http://grandlyon.com/" target=_blank>Greater Lyon</A>, were present at the <STRONG>&#8220;Place Marketing Forum&#8221;</STRONG> on the 14th and 15th of October, where the ONLYLYON initiative won the prize for best global branding and marketing strategy. The prize recognised the initiative&#8217;s exceptional ability to promote Lyon&#8217;s many assets, be they in the <A title="" href="https://www.aderly.com/evenement-culturel/world-heritage-unesco-site-lyon,p,40,EN.jsp" target=_blank>culinary, touristic, cultural</A>, <A title="" href="https://www.aderly.com/universite-lyon/school-university-france,p,15,EN.jsp" target=_blank>university</A> or <A title="" href="https://www.aderly.com/implantation-entreprise/lyon-european-city-france,p,5,EN.jsp" target=_blank>economic</A> spheres, to entrepreneurs as well as foreigners and native Lyonnais!</P> <P align=justify><BR>This <STRONG>annual international event</STRONG> is organised by the department of &#8220;Attractiveness &amp; New Territorial Marketing&#8221; at the University of Political Sciences in Aix-en-Provence: the department was founded by regional councils, in partnership with the cabinet CoManaging and other large partners, including ONLYLYON. Forty professionals and French and international experts in territorial marketing took part in the forum. The event brought together <STRONG>more than 300 professionals</STRONG> from regional councils, development agencies and businesses affected by the question of how to increase the attractiveness of a geographical region, at the Congress Centre in Aix-en-Provence. Over the course of the two days they were able to discover and exchange ideas about new trends and the best territorial marketing practices from around the world.&nbsp; <BR></P> <P align=justify>&nbsp;</P> <P align=justify><BR>&nbsp;</P>