<P>&nbsp;</P> <P align=justify>&#8220;<STRONG>Taste of France</STRONG>&#8221; is the main international event dedicated to France and <STRONG>ONLYLYON, in partnership with Aderly, Invest in Lyon, Greater Lyon and the Tourist Office</STRONG>, took advantage of the occasion to promote Lyon in the Big Apple. Different activities were organised with a view to highlighting the city&#8217;s attractions.</P> <P align=justify><BR>More than 100,000 people visited the fair right in the centre of Bryant Park on the 28th and 29th September 2013.</P> <P align=justify>&nbsp;</P> <P align=justify>&#8226; A <STRONG>Lyon-themed breakfast for American media</STRONG> representatives interested in gastronomy was organised at the restaurant run by Daniel Boulud, a celebrated chef from Lyon who lives in NYC, as well as interviews with the financial press.&nbsp; &nbsp;</P> <P align=justify>&nbsp;</P> <P align=justify>&#8226; For their part, Aderly organised a seminar for American investors in order to encourage interest in Lyon and the Tourist Office set up a stand and carried out promotional activities focussing on the Chef Factory culinary school. </P> <P align=justify>&nbsp;</P> <P align=justify>&#8226; All the partners then welcomed <STRONG>400 New York VIPs and key French guests who were invited to a gala evening in the colours of the new &#8216;Addicted to Lyon&#8217; campaign, co-organised by ONLYLYON</STRONG>. A range of exceptional dishes were prepared by chef Christian T&#234;tedoie, who came over especially from Lyon. <BR></P> <P>&nbsp;</P> <P align=justify>&nbsp;</P>