<P><BR><STRONG>The economy of the Rh&#244;ne-Alpes region is in better shape than the national average</STRONG>, in part due to exports worth &#8364;48 billion in 2012, which represents 15% of France&#8217;s total exports and makes the region the second most important in the country in export terms.</P> <P align=justify>&nbsp;</P> <P align=justify><STRONG>A reputation for excellence capable of attracting foreign businesses</STRONG></P> <P align=justify><STRONG></STRONG>&nbsp;</P> <P align=justify><STRONG>Industry, chemistry, IT, tertiary – these sectors are in fine health in the Rh&#244;ne-Alpes region</STRONG>, which is attracting more and more business. Peter Ricketts, the British Ambassador to France also believes that the &#8220;<EM><EM><A title="" href="https://www.aderly.com/biotechnologie-france-europe/life-science-biotechnology-cluster-france-europe,p,6,EN.jsp" target=_blank>Rh&#244;ne-Alpes region is at the cutting edge of the biotechnology sector</A></EM></EM><EM>, both in terms of medicine and pharmaceuticals</EM>&#8221;, which explains why a delegation from the UK Department of Trade &amp; Investment, attached to the British Embassy in Paris, will be setting up in Lyon. He also commented that &#8220;<EM>almost 200 British companies have chosen to set up in the Rh&#244;ne-Alpes region because it is an attractive option, and they have not been affected by the crisis</EM>&#8221;.</P> <P align=justify>&nbsp;</P> <P align=justify><STRONG>Innovation and <A title="" href="https://www.aderly.com/creation-business-france/entrepreneurship-business-france,p,32,EN.jsp" target=_blank>business creation</A>: Lyon challenges Paris</STRONG></P> <P align=justify><STRONG></STRONG>&nbsp;</P> <P align=justify>What&#8217;s more, <STRONG>thanks to the activities of <A title="" href="https://www.aderly.com/compagnie-developpement-france/set-setting-up-company-development-europe-france,p,49,EN.jsp" target=_blank>local economic players such as Aderly</A>, the Lyon Chamber of Commerce and Industry and the business start-up incubator Cr&#233;alys</STRONG>, the region represents an attractive option for setting up business, offering effective assistance for companies who want to innovate. To prove its credentials, <STRONG>the region surpasses the national average in terms of the number of new businesses created</STRONG>, thanks, notably, to the good result of the Rh&#244;ne department, which represented a third of all start-ups for the whole Rh&#244;ne-Alpes region. The latest Ernst &amp; Young survey also indicates that<STRONG> Lyon is now a challenge to the French capital and is in 9th place in the list of Europe&#8217;s most attractive cities. </STRONG></P> <P align=justify>&nbsp;</P> <P align=justify><BR><STRONG>Rh&#244;ne-Alpes: effective budget management</STRONG></P> <P align=justify><STRONG></STRONG>&nbsp;</P> <P align=justify>Finally, the region has shown <STRONG>effective budget management with &#8364;2.28 billion spent</STRONG>, representing 93% of the budget. A large part of the budget for business assistance and new investment is dedicated to regional improvements, optimization of the transport system, <A title="" href="https://www.aderly.com/universite-lyon/school-university-france,p,15,EN.jsp" target=_blank>teaching and training</A>, and planned economic action. <STRONG>The region was given &#8220;Triple A status" from the ratings agency Fitch, in their 2012 report. </STRONG></P> <P align=justify>&nbsp;</P> <P align=justify>&nbsp;</P> <P>&nbsp;</P>