<P>&nbsp;</P> <P><STRONG>The first edition of Blend (web mix) will take place on the 1<SUP>st</SUP> and 2<SUP>nd</SUP> October 2013 at the Congress Centre of Lyon&#8217;s &#8216;Cit&#233; Internationale&#8217;</STRONG> and will feature conferences, workshops, laboratories, and interviews. It is organized by the website &#8220;La Cuisine du Web&#8221; and the University of Lyon, and is <STRONG>supported by partners such as Grand Lyon and digital companies from Lyon, including Web Event Lyon, Rezopole, Imaginove, Cluster-Edit and G&#233;n&#233;ration digitale.</STRONG></P> <P>&nbsp;</P> <P>This original event is open to <STRONG>a range of public audiences who animate the web ecosystem, including entrepreneurs, researchers and research laboratories, recruiters, investors, developers, designers, students, trainers, bloggers</STRONG>, etc. 880 visitors are expected to attend over the 2 days.</P> <P align=justify><BR><STRONG>The key word for the event is: &#8220;mixing&#8221;.</STRONG> In fact, the aim of Blend is to allow a mixing of talent and different specialisms and to bring web-based businesses and other sectors together. The idea is also to involve web companies with a more interactive approach, rather than have a classic conference format, and to promote a clear picture of web practice (content-sharing, feedback, networking, observation, research, etc.).</P> <P align=justify>&nbsp;</P> <P align=justify><STRONG>The conferences and workshops will be developed around a number of loose themes</STRONG>:</P> <P align=justify><BR>&#8226; <STRONG>Technical </STRONG>(web development, mobile web, systems, etc.)<BR>&#8226; <STRONG>Creative</STRONG> (web design, visual branding and communication, user experience, responsive web design, open innovations, etc.)<BR>&#8226; <STRONG>Marketing and communication</STRONG> (digital communication, SEOs, community management, etc.)<BR>&#8226; <STRONG>Entrepreneurship</STRONG> (feedback, pitching start-ups, etc.)<BR>&#8226; <STRONG>Research</STRONG> (connections, demonstrations, shared workshops, scientific popularization).)<BR>&#8226; <STRONG>Business</STRONG> (economic models, transformation and sales, etc.) </P> <P align=justify><STRONG>&nbsp;</STRONG></P> <P align=justify><BR><STRONG>&nbsp;</STRONG></P>