<P>&nbsp;</P> <P align=justify><STRONG>Ellex Medical Lasers Limited, a manufacturer and distributor of ophthalmic technology that is used in the fight against blindness, announced that it will establish a direct sales channel in Lyon</STRONG>, close to&nbsp;the growing <A title="" href="https://www.aderly.com/pharmaceutique_biotech/index,p,100044,EN.jsp" target=_blank>biotech cluster</A>. The channel was formally launched at the 118<SUP>th</SUP> <A title="" href="http://www.sfo.asso.fr/index.asp?strlng=en&amp;strLngDb=en" target=_blank>Societ&#233; Fran&#231;aise d&#8217;Ophtalmologie</A> (French Society of Ophthalmology) Congress in Paris last April. <STRONG>Ellex France will focus on the sales and marketing of Ellex branded laser and ultrasound products, as well as the range of complementary third-party ophthalmic products</STRONG>.</P> <P align=justify>&nbsp;</P> <P align=justify>According to the General Manager of Ellex France, Philippe Maury, &#8220;<EM>The timing is now right to leverage our European-based sales and service personnel; and brand recognition for greater growth throughout the region</EM>&#8221;. <STRONG>The <A title="" href="https://www.aderly.com/implantation-entreprise/lyon-european-city-france,p,5,EN.jsp" target=_blank>choice of Lyon </A>seems logical considering the fact that it is one of the most attractive cities in Europe, an international competitor and a gateway to the rest of the world</STRONG>. This new location for Ellex will allow the company to strengthen its presence in France which is one of the largest ophthalmic markets in the world (over 5600 ophthalmologists). <BR></P>