ONLYLYON

It’s in Lyon and only in Lyon!

Visible, clear and easy to see and memorize, ONLYLYON is Lyon’s new banner for the international market. This banner is both modern and understandable all over the world. It illustrates the city’s will to assert its differences, its values, its identity, its personality and its uniqueness.

ADERLY  has been a member of the ONLYLYON program since it was started in 2007, and today manages the program with a dedicated 6-person team.

The ONLYLYON strategy aims to make Lyon a front-runner in European business, by capitalizing on its leadership in the healthcare, environment/chemicals, urban transport, technical textiles and digital entertainment sectors, as well as on its traditional strengths   (tourism, history, gourmet dining, heritage resources and more) and its highly-developed services industry.  

This new banner primarily targets decision makers and opinion leaders in major European capitals. At the same time, it also aims to express the pride and identity of the people of Lyon, who will become the key ambassadors for their city by owning and passing on this message.

Setting up in Lyon  Become and ONLYLYON ambassador  ONLYLYON news  ONLYLYON partners