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The international news channel based in Lyon gained almost a million viewers per day between the last quarter of 2009 and the first quarter of 2010, according to the latest viewer ratings by the major European audience monitoring institutions. It now has some 7 million viewers every day.
These results are even more remarkable given that while euronews’ audience increased significantly, its competitors’ ratings increased only modestly. Indeed, 1.4 million viewers watch CNN International every day and 752, 000 watch BBC World News.
This significant growth is explained by the new strategy implemented across the channel by the new editorial team in late 2009.
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